Privacy Policy

1. Introduction

ABDA Labs ("we," "us," or "our") operates this website (the "Site") to provide information about our reference laboratory services. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.

This policy applies only to information collected through this marketing website. It does not cover protected health information (PHI) handled in our laboratory operations, which is governed separately.

2. Information We Collect

We may collect the following types of information:

• Contact Information: Name, email address, phone number, organization name, and role/title submitted through our forms.
• Business Information: NPI number, organization type, address, and testing needs provided during onboarding.
• Usage Data: Pages visited, time spent on pages, click patterns, scroll depth, and navigation paths collected through analytics tools.
• Device Information: Browser type, operating system, screen resolution, and general geographic location (city/region level) derived from your IP address.
• Cookie Data: Information collected through cookies and similar tracking technologies (see Section 5).

3. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries and onboarding requests
• To provide information about our laboratory services
• To improve our website and user experience
• To analyze website traffic and usage patterns
• To send you communications related to your inquiry (we do not send unsolicited marketing emails)
• To comply with legal obligations

4. Third-Party Services

We use the following third-party services to operate and analyze our website:

• Google Analytics: Web analytics service that tracks and reports website traffic, including geographic location data at the city/region level.
• Google Tag Manager: Tag management system used to deploy and manage tracking scripts.
• Microsoft Clarity: Behavioral analytics service that provides heatmaps and anonymized session recordings to help us understand how visitors interact with our Site.
• GoHighLevel: Customer relationship management platform that receives and processes form submissions.

Each of these services has its own privacy policy governing the data they collect. We encourage you to review their respective privacy policies.

5. Cookies & Tracking Technologies

Our Site uses cookies and similar technologies to enhance your browsing experience and collect usage data. When you first visit our Site, you will be presented with a cookie consent banner that allows you to accept or decline non-essential cookies.

• Essential Cookies: Required for the Site to function properly (e.g., session management).
• Analytics Cookies: Help us understand how visitors use our Site (e.g., Google Analytics, Microsoft Clarity). These are only activated after you consent.
• Marketing Cookies: Used to track visitors across websites for advertising purposes. These are only activated after you consent.

You can manage your cookie preferences at any time through the cookie settings link in our website footer, or by adjusting your browser settings.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Contact form submissions are retained in our CRM system for the duration of our business relationship. Analytics data is retained according to the default retention periods of each analytics platform.

7. Your Rights (California Residents)

If you are a California resident, you have certain rights under the California Consumer Privacy Act (CCPA), including:

• The right to know what personal information we collect and how we use it
• The right to request deletion of your personal information
• The right to opt out of the sale of your personal information (we do not sell personal information)
• The right to non-discrimination for exercising your privacy rights

To exercise any of these rights, please contact us using the information provided below.

8. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

9. Changes to This Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically.